So, here we are at the Christmas season once again. Most retailers have been leaning into the season with Christmas trees and wreaths wrestling precious aisle space from less commercialized holidays like Thanksgiving and Halloween (though Halloween still accounts for more two billion dollars of annual candy sales....really). However, real life average procrastinators like me continue to stubbornly drag our feet and wait until late November or early December (Christmas Eve is still early right?) to purchase presents.
The holiday season, despite the traditions and warm inspirational movies, can really inspire a lot of anxiety and frustration. From the long lines to the rude shoppers to the simple frustration of wrapping presents. The lines are drawn each year between retailer's dream of a banner Black Friday pitted against the upstart Cyber Monday. As we are poised for yet another contest in this clash of giants, I give you one simple reason to put your money on the challenger. As a parent of two young children I spend a downright silly amount of time, both before and after Christmas, on un-packaging and assembling toys. After hours spent tearing, cutting, chewing, twisting, snipping and cursing, I am left with a pile of debris that fills a lawn and leaf bag. This is all before the process of removing the safety screws from battery compartments. As I stare at the Sisyphean mountain of tangled wire, plastic clips and mangled clam shells; I am forced to ponder what is and is not recyclable. The whole process is so soul crushing it has its own term "wrap rage".
This is again where e-tail giant Amazon has once again struck a blow for the little guy. With its certified Frustration-Free ® Packaging, Amazon has created another niche market. Gone are the impossible clam shells. Gone is the 30' of plastic coated wire. Banished are the plastic clips and staples holding Barbie's hair to the box lid. Amazon has gotten the manufactures to put products in sensible, consumer friendly, and even environmentally friendlier packaging. Those products are easy to find, and will reduce your blood pressure, your kids' frustration, and your footprint. Win Win Win.
If free shipping (for Prime users) and lack of sales tax were not enough reason to choose Amazon, maybe Frustration Free Packaging tips the scales. I didn't need another reason, but I sure could use the extra time to enjoy my kids on Christmas morning.