What Major League Baseball Team Had A 10 Cent Beer Night Promotion

What Major League Baseball team had a 10 cent beer night promotion?

Ten Cent Beer Night was a promotional event sponsored by the Major League Baseball team the Cleveland Indians on Tuesday, June 4, 1974, during a game versus the Texas Rangers at Cleveland Stadium in Cleveland, Ohio. Beginning with Nickel Beer Day in 1971, the Indians have previously conducted such promotions without issue in the past. Despite this, some Indians supporters are still bitter about the Rangers after a bench-clearing incident occurred during the teams’ previous game, which took place a week earlier at Arlington Stadium.

There was a limit of six beers per purchase, but there was no limit on the number of purchases made during the course of the game.


Cleveland Indians’ Ten Cent Beer Night: The Worst Idea Ever

The Cleveland Indians hosted “Ten Cent Beer Night” on June 4, 1974, at Progressive Field. The club planned to provide as much eight-ounce Stroh’s beer as supporters could consume—and at a low cost of only 10 cents a glass. Now, a little background information from the day before the Indians took on the Texas Rangers that night. It had been six days since a brawl broke out between the two teams at Arlington Stadium in Texas, forcing the whole bench to leave the field. Tom Grieve, a Texas player, was intentionally walked in the fourth inning of that game.

  • When Cleveland’s Milt Wilcox threw the ball behind Randle’s head in the eighth inning, it was a retaliatory strike.
  • As a result of Ellis’ punching Randle, a scuffle ensued, with Texas supporters dumping beer on the Indians players and causing them to lose their cool.
  • Meanwhile, the inebriated mob continued to be misbehaving unabated.
  • Another incident occurred when a father and son raced into the outfield and mooned the spectators in the bleachers.
  • The game was already ugly before that.
  • Hit ’em with another blow!
  • More difficult!” Fans continued to stir trouble as the game progressed, throwing hot dogs and spitting on Texas’ Mike Hargrove, as well as launching pyrotechnics into the Texas dugout, among other things.

Cleveland knotted the game at five with a run in the bottom of the ninth inning.

After an unsuccessful attempt to take Jeff Burroughs’ hat in the ninth inning, the Rangers’ Jeff Burroughs was tripped and tumbled to the ground.

In the belief that Burroughs had been attacked, Texas manager Billy Martin raced onto the field, his players trailing behind him, some holding bats.

When the Indians’ manager, Ken Aspromonte, saw that some of the Rangers’ players’ lives were in danger, he instructed his men to take bats and assist them.

Hargrove got involved in a fist fight with a Rangers supporter and then had to fight another fan on his way back to the Rangers dugout, which was a frustrating experience.

As a result of his involvement in the altercation that occurred during the Yankees-Senators game, which was the Senators’ last game in Washington, Torres already had brawl experience.

Joe Tait and Herb Score, who were broadcasting the game on Indians radio, expressed concern about the lack of police protection, and a riot squad was dispatched to put an end to the brawl.

Chylak himself had been struck in the head by a stadium seat and had also received a cut to his hand from a flying rock.

Lee McPhail, the president of the American League, commented on the game, saying, “There was no doubt that beer played a role in the rioting.” Despite the fact that the Indians had booked three more of these beer nights, they adjusted the policy from unlimited beer to four beers per person for the remainder of the promotions.

Today in Baseball History: Indians hold infamous Ten Cent Beer Night

The Cleveland Indians sponsored a promotion dubbed Ten Cent Beer Night at Municipal Stadium on June 4, 1974, during a game versus the Texas Rangers. The campaign was a success. It was exactly what it sounds like: the Indians handed limitless quantities of nearly-free beer to dissatisfied fans who supported a losing team, and the result was complete anarchy. Ten Cent Beer Night has been extensively covered in the media over the years, and the most of you are undoubtedly familiar with the general concept.

  1. They were really an upgrade over the clubs that existed from 1969 to 1973, but that wasn’t saying much at the time.
  2. Consequently, the team’s front office was on the lookout for any strategy it could find to increase attendance.
  3. Actually, the Rangers themselves had just hosted a Ten Cent Beer Night in Texas, which went off without a hitch.
  4. At the very least, there was some reason to assume it might work.
  5. Why?

For whatever reason, a disproportionate number of pitches were thrown at batters’ heads, resulting in a brawl — a proper 1970s brawl, with actual punches thrown and landed, not one of the modern pushes-at-most affairs — that was followed by multiple ejections and fans hurling objects at Indians players.

  • It was a bad idea to throw in some cheap beer into the mix.
  • However, while the crowd of 25,000 was tiny by today’s standards, the average Tuesday night game in Cleveland in 1974 would have drawn no more than 12-13,000 people at the start of a season.
  • Another point to note is that the real riot that brought the game to a close didn’t occur until the ninth inning, something many people overlook.
  • For starters, there will be firecrackers going off.
  • It was 1974, and it was also the year when the streaking craze began.
  • Afterwards, there was a guy who dashed to second base while sliding and doing everything imaginable, which couldn’t have felt nice.
  • Everything was on fire.

Even though the beer was limited to six cups per person, there was no practical enforcement to prevent people from returning to the beer stands over and over again, getting six cups each time.

Fans threw everything they brought to the park onto the field, including beer, batteries, tennis balls, golf balls, and other items they had brought with them.

The real riot occurred in the bottom of the ninth inning, just as the Indians were rallying to level the game at five runs apiece.

An unidentified young guy leaped from the outfield seats and, maybe in pursuit of a keepsake to commemorate the event, flipped the cap off Rangers outfielder Jeff Burroughs’ head.

During the process of turning around to address the fan, the outfielder tripped over his own feet twice.

It was hard for Martin to see beyond the level of an outfielder’s knees from his position in the dugout because of the incline of the baseball diamond.

Then he armed himself with a fungo bat and raced toward right-center field, saying, “Let’s go get ’em, lads.” He was followed by the Rangers, who were understandably enthused.

After reaching the outfield, the Rangers discovered Burroughs, who was irritated but otherwise uninjured.

The mob who took their place wore no clothing and wielded an armament that made Martin’s Louisville Slugger appear like a toy for children.

The 25 Texas players were immediately encircled by 200 enraged drunks, and more were sliding over the wall and onto the field as the game continued.

As a result, Indians manager Ken Aspromonte instructed his men to grab their bats and rush to the field in attempt to assist the Rangers players in defending themselves.

When there was a small pause in the action, Martin and Aspromonte guided the players through a tunnel and off the field.

The Cleveland Police Department ultimately arrived to remove the field of debris.

A reporter asked Martin what he thought of the game afterward, and he replied, “That was the closest you’re ever going to get to watching someone get killed in this game of baseball.” Burroughs appeared to be completely encircled.

“It appeared as though he was about to be annihilated.” As for Burroughs, who would go on to win the American League MVP Award that season, he quipped that he was grateful for the forfeit since it erased his 0-for-3, two-strikeout outing at the plate earlier in the game.

It is the society in which we live.

We lodged a formal complaint against their representatives in Arlington last week after they tossed beer at us and baited us into fighting.

My heart is racing, and I’m not sure what happened, nor do I know who is to blame,” she says.

He was taken to the hospital.

It’s impossible to hold back a horde of wild creatures.

I was approached by two men with knives, and I was struck with a chair.


As I’ve stated previously, I’m less taken aback by the riot itself than I am by the circumstances that led up to it, as depicted in Jackson’s tale.

And I’m not referring to bizarre cases like this; I’m referring about regular games.

There was no consideration given to the addition of additional security.

This was the mindset that prevailed until the late 1980s, in fact.

Bill James wrote a bit about this in his New Historical Baseball Abstract, which is available online.

Nowadays, even the least bit of commotion at the stadium makes national news because it is so uncommon, but it was routine prior to the late 1980s.

Riots, on the other hand, were strictly restricted to Ten Cent Beer Night. We’ll also have Disco Demolition Night on July 12, but we’ll keep that for another day. Follow Craig Calcaterra on Twitter at @craigcalcaterra.

Fans riot on 10-cent beer night: On this day in Cleveland Indians history

In 1974, fans rioted at Cleveland Stadium during a 10-cent beer night promotion. THE CITY OF CLEVELAND, Ohio — On June 4, 1974, beer-fueled Cleveland Indians supporters stormed the field in the ninth inning, putting an end to a late rally by the team. As a result, the game against the Texas Rangers was ruled a forfeit by the umpires, who finally proclaimed the game a forfeit. In the end, Cleveland’s 10-cent beer night campaign had turned into an absolute catastrophe. After their right fielder, Jeff Burroughs, looked to have been pushed to the ground by two Cleveland fans attempting to steal his cap, Texas manager Billy Martin led his team onto the field with bats in hand in a famous but horrific spectacle.

  • A total of almost two dozen more police cars were dispatched to the stadium, leading to the arrest of twelve spectators.
  • Six days previously, the Indians and Rangers had met in Arlington, Texas, as part of a 10-cent beer promotion at Arlington Stadium.
  • “They don’t have enough fans there to worry about,” Martin said after the game, referring to the Rangers’ visit to Ohio.
  • On that June night, it was clear from the start that Cleveland’s 10-cent beer promotion would spiral out of control as supporters ran onto the field in different states of nakedness as the Rangers were cruising to a 5-1 victory.
  • To open the game, Texas took a four-run lead on the strength of a pair of home runs by Tom Grieve against Indians starter Dick Bosman in the first inning.
  • During the game, metal folding chairs struck Chylak and Indians pitcher Tom Hilgendorf in the head, while Burroughs sustained a thumb injury.
  • Officers used tear gas and batons to disperse the throng before calling for backup.

One of those games was the Washington Senators’ final game at RFK Stadium before the team relocated to Texas and became the Rangers.

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Beer, Bombs, and Brawls: 10-Cent Beer Night With Cleveland Indians Devolves Into Riot

Apparently, the Cleveland Indians’ marketing department didn’t think this one through too well. The date was June 4, 1974. Nobody was surprised when the Indians sponsored a Ten-Cent Beer Night promotion with unlimited purchases, but things went tragically wrong when they didn’t expect them to. Because there were so many drunk supporters, a brawl erupted and the game was abandoned. Here’s a look back at one of the strangest evenings in the history of Major League Baseball.

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Cleveland Indians brawl in Texas a week earlier

The following attributes are allowed: ” src=” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture; picture-in-picture; picture-in-picture;” allowfullscreen=””> RELATED: The five most ferocious brawls in the history of sports The Cleveland Indians were defeated by the Texas Rangers on May 29, 1974. A bunt by the Rangers’ Lenny Randle was intercepted by Cleveland pitcher Milt Wilcox, who was attempting to field it along the first-base line. This was the culmination of numerous previous occurrences in the game.

  • Suddenly, the entire crowd erupted in applause.
  • In order to keep one player from entering the stands, he had to be restrained.
  • When questioned about his team’s safety on the impending road trip to Ohio after the game, Rangers manager Billy Martin said he wasn’t too concerned about it.
  • Those remarks ignited a tinder box filled of dry Texas oak trees on the Cuyahoga River’s banks, which quickly spread.
  • Cleveland Plain-Dealer published a cartoon depicting Chief Wahoo clutching a pair of boxing gloves with the phrase, “Be ready for everything,” in which Chief Wahoo is seen holding the gloves.

Cleveland Indians fans don’t disappoint in opening acts

Tiki Barber’s relationship with the Giants was so bad that he was booed by his own fans, as previously reported. There were more than 25,000 people in attendance, which was more than double the typical attendance, and an infinite supply of ten-cent beers was available, so the “fireworks” began just a couple innings into the game. The real fireworks came from the crowd an inning or two later. The second inning saw an overweight middle-aged woman jump onto the field, sprint to the Cleveland Indians’ on-deck circle, and expose her breasts to the delight of the crowd.

Keep in mind that it was only the second inning.

The following inning, a father-and-son combo scaled down the outfield wall and onto the field, where they proceeded to moon the Texas Rangers outfielders as they walked by.

A little time after the mooning incident, the Rangers skipper had to avoid beer glasses full of beer as he made his way to the mound for a meeting with his pitcher and catcher.

On his way back to the dugout, the ever-enthusiastic Martin blew kisses to the cheering fans in the stands. A few seconds later, supporters erupted in celebration in the Rangers bullpen. Things were about to take an unusual turn.

A crazy riot breaks out

“The following attributes are allowed: src=” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture; picture-in-picture” “allowfullscreen=” allows you to use the entire screen “> The following is an example of a formalized formalized formalized RELATED: MLB: The 6 Cities with the Worst Baseball Experiences for Baseball Fans Fans were requested to desist from throwing any additional objects onto the field after the fireworks display in the bullpen, announced over the public address system by the Cleveland Indians.

  • That was simply an invitation for a lot of inebriated people to throw even more.
  • The game was often disrupted by supporters running onto the field in various stages of nakedness and by items pouring down from the seats during the first half.
  • Fans began throwing cherry bombs into the Rangers dugout in the eighth inning, and one fan took things to the next level in the ninth.
  • As a result, Burroughs stumbled and was thrown to the ground.
  • Cleveland Indians manager Ken Aspromonte ordered his players onto the field with bats to assist the Texas Rangers, who were outnumbered and besieged by inebriated and irate spectators.
  • After around 20 minutes of rioting on the field, both teams returned to their respective clubhouses and shut the doors.
  • Nine persons were arrested once the Cleveland Police Department arrived and restored control of the situation.
  • There were no problems despite the fact that fans were only allowed to bring two drinks.

Forty years ago, 10-cent beer makes memories

Jeff Burroughs (middle) is surrounded by Rangers coaches and players who are wielding bats as they walk him off the field. APCLEVELAND – Photograph by Paul Tepley Any discussion of ill-fated promotions must include a mention of the June 4, 1974, incident at Municipal Stadium, when cheap beer resulted in mayhem and destruction. The Indians were in the midst of a ninth-inning comeback when they were forced to forfeit the game against the Rangers because a hysterical crowd had taken over the proceedings on the field.

  • On that level at least, Ten-Cent Beer Night was a first of its kind.
  • When you go an Indians home game and see the occasional T-shirt commemorating Ten-Cent Beer Night and the ancient cauldron of a stadium that once held it, you get a feeling of this.
  • To avoid beating a dead horse, let us utilize the 40th anniversary of Ten-Cent Beer Night as an opportunity to address a common misconception regarding the campaign and everything it entails.
  • It wasn’t as horrifying – or even as unique – a notion as many people believe it to have been, though.
  • Even more impressively, the dime drafts aren’t even the cheapest of the cheap beers that have ever been served in a baseball stadium.
  • “In 1971, the Indians were the first team to do so.
  • It was a pleasant Sunday afternoon during the Fourth of July holiday weekend.

There were no incidents in any way shape or form.” By 1974, inflationary effects had doubled the price of the campaign, but the projected impact on attendance in Cleveland had not been lessened by the inflationary impacts.

The identical Rangers squad that would be the benefactor of the Indians’ forfeit on June 4, 1974, had sponsored its own dime-draft night just a week before the Indians’ forfeit.

“There were, however, at least 1,000 students from the University of Texas at Arlington in the right-field seats at the conclusion of the game.

We went into the building, showered, and walked to our automobiles, only to discover that they were still in the stands.” People enjoy inexpensive beer, it’s a well-known fact.

“It appeared to be a fine idea at the time.

On May 29, Texas’ Lenny Randle purposely collided with Cleveland pitcher Milt Wilcox after dragging a bunt down the first-base line.

The benches were emptied, players collided with one another, and supporters hurled beer and food at members of the Tribe, yet, amazingly enough, no one was expelled from the game.

On Cleveland AM station WWWE, Pete Franklin, a pioneer of outspoken sports comments on the radio, used his famous “Sportsline” program to feed the flames for many days.

As the opening game of a three-game series between the Rangers and Indians began, the atmosphere was conducive to a boisterous audience.

In part, it was the unusually high humidity in early June that contributed to the crowd’s youthful makeup, which coincided perfectly with the summer return of many area college students, one of whom was the late Tim Russert, then a student at Cleveland-Marshall College of Law, who would later remark, “It was like being in a summer camp.” “I had $2 in my pocket when I left.

In the words of Coughlin, “any bartender you ask will tell you that the gravitational attraction of the full moon makes insane people even crazier.” “That,” Grieve said, “is just as good an explanation as any other.” As a result, Ten-Cent Beer Night was a touch out of control right from the start.

  • Things came to a head in the ninth inning, after the Indians had knotted the game at 5-5 and moved the tying runner to second base with one out.
  • According to legend, Burroughs, who was then in the midst of an MVP season, attempted to kick a fan and tripped and fell to the ground.
  • The Indians then walked out of their dugout to assist the Rangers in their defense.
  • According to Paul Tepley, a former reporter for the Cleveland Press who was the lone photographer on the field in the ninth inning, “If that fan hadn’t tried to seize Burroughs’ cap, that night would have ended without anything.” “That is my point of view on the matter.
  • The game is done, and the Indians have lost.” Probably more than anything, Ten-Cent Beer Night epitomized the Indians’ “poor old days” (things, luckily, took a significant turn for the better in the 1990s), which was obviously a big story throughout the country.
  • Bonda flung his hands in the air at one point, clearly frustrated.
  • “You’re ruining the reputation of beer!” Because another detail that gets forgotten in the mists of time is the fact that the iconic Ten-Cent Beer Night in Cleveland was not even the final Ten-Cent Beer Night in Cleveland, there’s a sliver of truth in that comment.

There was another one on July 18th, hosted by the Indians. Significantly though the gathering was even larger this time, the promotion went off without a hitch this time around. You’ll also discover something fascinating about July 18, 1974, if you explore a bit deeper:

Rangers History Today: It’s 10-Cent Beer Night in Cleveland

On this day in Texas Rangers history, it was ‘Ten Cent Beer Night’ in Cleveland, where the team played their first game. When the Texas Rangers took on the Cleveland Indians on June 4, 1974, at Cleveland Municipal Stadium, the authorities, expecting to fill the stadium, handed locals 10 cent beers in an effort to get them to show up. It went about as well as could have been expected. Cleveland was on the verge of overcoming a 5-3 deficit in the ninth inning when the game ended. A significant number of Cleveland supporters rushed onto the field of play just as the Browns had two runners on base, one of whom was the game-winning run.

  • Things became tense for approximately 15 minutes, resulting in at least one injury to Rangers outfielder Mike Hargrove, who was struck in the head with a beer bottle.
  • The game remains one of the most strange in the history of the Major Leagues.
  • Chylak, who worked as an umpire in the American League for over 25 years, is linked to the Rangers’ history in another manner.
  • In addition, on this date.
  • He tossed one inning against Oakland, allowing three hits, two runs, and one walk while striking out one.

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Is there a specific moment from this day in Texas Rangers history that we’re missing? We’re delighted to include it. If you have any suggestions, please contact us through Twitter @PostinsPostcard. Like ‘Inside The Rangers’ on Facebook to stay up to date.

Baseball’s Riotous 10-Cent Beer Promotion

the 3rd of February, 2022 at 9:44 a.m. Steven Doyle is a writer who lives in New York City. Throughout history, baseball has been notorious for implementing bizarre marketing strategies to increase attendance. It’s possible that you remember the Bill Veeck tale of how he hired Eddie Gaedel to pinch hit for him during a game in 1951. Gaedel was 3’7″ and possessed a striking zone that was basically non-existent. However, despite the fact that the small player was disqualified, his legacy lives on.

  1. Then there was the classic game between the Texas Rangers and the Cleveland Indians that took place on June 4, 1974, during which beer was available for a penny as a promotional offer.
  2. Wrong.
  3. As supporters took over beer stalls and actually poured beer themselves throughout the first half of the game, players found it to be mildly enjoyable to observe.
  4. After then, things turned nasty.
  5. Several scrakers took to the field, and several female fans took advantage of the opportunity to leap the fence in order to kiss the players.
  6. One enthusiastic fan raced onto the field and attempted to steal player Jeff Burroughs’ hat, but he dropped it, allowing Burroughs the opportunity to kick the supporter, who was knocked to the ground.
  7. After then, there was a full-fledged riot and each of the Rangers took a bat to defend themselves.
  8. Several players were assaulted with knives, bases were destroyed, and seats were removed from the stands.
  9. as well as a surprise visit by the Cleveland SWAT unit You may be perplexed as to why your beverage at the stadium is so pricey.

It is not only important to earn a good profit, but it is also important to keep fans and athletes safe from disturbance. This is why we are unable to enjoy pleasant things.

Ten Cent Beer Night, A Promotion Gone Terribly Wrong

On the 4th of June, 2020, Vince Guerrieri wrote: Take me to the. brawl game, would you? Taking a trip down memory lane with Did The Tribe Win Last Night takes us back to 1974, when the Cleveland Indians organization put on the wrong type of show for baseball fans. In this sample from the book “Ohio Sports Trivia,” written by J. Alexander Poulton and DTTWLN’s Vince Guerrieri and published on June 4, 2012, you may relive some of the peaks and lowlights of the state’s sports history. – BTDuring the 1940s, when the Indians were owned by Bill Veeck, the team was noted for having some fantastic promotions.

  1. Louis Browns (and feared that this event would be on his tombstone), or installing a scoreboard that fired fireworks, as he did at Comiskey Park when he owned the Chicago White Sox.
  2. Stroh’s Beer had a promotion for that night’s Indians game versus the Rangers, which included a 10-cent beer night special at their establishment.
  3. That June night, more than 25,000 fans attended an Indians game, despite the fact that the Tribe was only drawing roughly 8000 spectators every game at the time.
  4. Those who did show up couldn’t resist the opportunity to get 10 ounces of beer for 10 cents.
  5. The Rangers, managed by Billy Martin, who never met a fight he couldn’t insert himself into, were probably the worst choice out of all the teams that could have come to town for this bubbling mixture of alcohol and idiocy.
  6. During a recent game in Texas, the Indians were subjected to some chin music, which resulted in a fight between the players.
  7. A spectator hurled a firecracker into the Rangers’ dugout, causing them to lose their cool.
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Mike Hargrove, the Rangers’ first baseman, came dangerously close to being hit in the head by a Thunderbird (the bottle of wine, not the car).

While Burroughs chased after the man, who had fled back into the stands, the field was overrun by additional spectators.

The situation became tense, and the Indians emerged from their dugout in order to rescue the Rangers.

As soon as the game began, fans began snatching bases and whatever else they could get their hands on.

“Some may view the ruckus that was caused by inebriated fans as a black mark on the city,” Cleveland resident Drew Carey said of the incident.

“However, one of my pals was present and was hit in the head with a bottle, which he proudly boasted about for years.” Paul Tepley Collection/Diamond Images/Getty Images courtesy of the author

Remember the Indians’ 10-Cent Beer Night Fiasco?

The 43rd anniversary of one of the most absurd Major League Baseball promotions in the history of the sport was celebrated yesterday: 10-Cent Beer Night at Cleveland Stadium. On Tuesday, June 4, 1974, the Cleveland Indians played host to the Texas Rangers at Cleveland Stadium in a game that was broadcast nationally. And, in attempt to attract more spectators to the stadium, someone from the Indians came up with the (not so) great idea of having “10-cent Beer Night” on Friday nights. To explain further, at the time, a drink in Cleveland Stadium generally cost around 65 cents, thus a 10 cent beer represented an approximate 85 percent price drop, making it an offer that could not be refused.

There was a restriction on the amount of beers a fan could purchase each transaction (a ridiculous six per person), but there was no limit on the number of transactions a fan could make at a time.

Following is a list of some of the events that transpired during the evening:

  1. When a lady dashed out to the Indians’ on-deck circle, she flashed everyone in the room. A man in his underwear dashed onto the pitch
  2. As soon as they reached the outfield, a father and son mooned the bleachers. There had been a riot
  3. During the game, the players were bombarded with hotdogs
  4. Firecrackers were hurled into the Rangers’ bullpen on Saturday.

Wait, wait, and more wait. what was4? Unfortunately, things swiftly deteriorated from amusing displays of nudity to outright dread when the Indians tied the game in the ninth inning and yet another fan raced onto the field. Watch this ESPN segment on the entire event, but pay attention at the 4:40 minute when the story of the riot begins: Yep. The Rangers players walked out onto the field with their baseball bats to protect their colleagues from the crowd … which merely encouraged additional people – including the Indians players – to run onto the field as well.

As a result of the craziness that transpired, police were called in and the game was finally called off.

Approximately one month later, the Indians hosted another, but this time a restriction of two beers per transaction was put onto the end of the agreement.

That’ll probably work, huh.

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The Strange Tale of Ten Cent Beer Night

Only 25,134 people were in attendance when the events of June 4, 1974, unfolded at Cleveland Municipal Stadium, but the evening provided a wealth of material for “I was there” stories that have been rehashed in bars, barbershops, and backyard barbecues ever since, just before Richard Nixon was expelled from the White House. It all came down to “Beer Night,” a promotional event that offered 10-cent beers, with the Cleveland Indians forfeiting their game against the Texas Rangers when a mob of inebriated supporters invaded the field and had to be repelled by bat-wielding players and trainers.

  1. It has now become legendary, leading to the creation of Ten Cent Beer Night t-shirts, which Clevelanders proudly wear as a badge of pride.
  2. Nevertheless, on that historic Tuesday night at the old Cleveland Municipal Stadium, hindsight was officially on the sidelines.
  3. We were on a mission to salvage baseball in Cleveland, and we were successful.
  4. “We did everything we could to ensure that baseball was a success in Cleveland.” A record 615,107 people attended Indians games during the 1973 season, with 74,420 of them in attendance on Opening Day.
  5. The whispers about the squad relocating became more audible.
  6. Concerts after the games, The Great Wallenda tightrope-walking over the top deck of the stadium, Hugo Zacchini blasting through the night sky, Halter Top Night, Italian Night (with tables of food put up along the concourse), and more were all on the schedule.
  7. JACKIE YORK is a fictional character created by author Jacki York.

In truth, cheap beer evenings were being hosted without incident in Cleveland and around the league at the time of writing.

“It was a full convergence of circumstances,” Carl Fazio explains.

It had rained heavily six days previously at Arlington Stadium in Texas, at the bottom of the eighth inning of the Tribe’s 3-0 loss to the Astros.

Between 1974 and 1978, Milt Wilcox was pitching for the Indians when he attempted to hitLenny Randle.

In the first inning, Lenny lay a bunt down the first-base line, and when Wilcox rushed over to field it, Lenny ran over the top of him, resulting in a large brawl.

Even before the Rangers arrived in Cleveland, the city’s supporters were in high spirits, and that was before a sip of the 3.2-percent Stroh’s beer had been consumed.

He was accompanied by members of the local print media.

Many others had already gone to pre-game happy hours in the downtown area after work.

“This wasn’t your typical gathering.” Fans may purchase up to six cups of beer at a time during the Ten Cent Beer Night offer, with no restriction on the number of trips any consumer might make.

At the start of the game, the temperature was 82 degrees.

Paul Tepley, photographer for the Cleveland Press from 1962 to 1982, recalls the night: “It was a stinkin’ hot, humid night, and you just had a sense things weren’t going to turn out well.” Early in the game, Billy Martin stepped in front of the dugout — this was before the game started — and heckled the crowd, who in turn were heckling him in return.

  • The second inning saw a lady go onto the field, pull her blouse to the sound of applause, and attempt to kiss home plate umpire Nestor Chylak on the lips.
  • On the second home run of the game by Texas designated hitter Tom Grieve in the top of the fourth inning, the Rangers built a 3-0 lead.
  • After a pitch in the third, a father and son rushed from the bleachers and mooned the audience.
  • The officers didn’t stand a chance in this situation.

They have to put their hands on their sides in order to hold all of this equipment while running after these kids, and here are these 19-year-old kids who can turn on a dime, and here are these older men who are trying to keep up with them while carrying all of this equipment, and the crowd started laughing at the police officers.

  • Oscar Gamble, Cleveland Indians designated hitter/outfielder from 1973 through 1975, recalls the incident: “It happened largely between innings, but it went on the entire game.” When Hargrove joined the game in the bottom of the fifth inning, the Rangers were leading 3-1.
  • The Indians battled back from a 5-1 deficit in the bottom of the sixth inning, cutting the distance to 5-3.
  • “I’m willing to wager I got five or ten pounds of hot dogs thrown at me at first base,” Mike Hargrove says.
  • Despite only having two outs and the tying run on second, four consecutive hits and a sacrifice fly knotted the game at 5.
  • Burroughs was knocked to the ground during the scuffle.
  • “Someone raced out onto the field toward Jeff Burroughs, their right fielder, and both benches were cleared,” Oscar Gamble said.
  • Fortunately, it occurred down the right-field line, and the Indians’ dugout was placed along the first-base line, while the Texas dugout was located along the third-base line.

I continued walking and, at one point, I was about 30 yards away from the right-field bleachers when I heard this clatter as I was walking.

“It landed approximately six feet to my right,” says the author.

When Chylak was smacked in the face with a chair, that was a red flag.

“Billy Martin wanted the forfeit,” Carl Fazio explains.

He was well aware of what he was doing.

We had the winning run on second, and we were celebrating.

He was the one who led the squad out of the dugout.” “If it hadn’t been for the Indians assisting us off the field, we could have been in a lot of trouble,” says Mike Hargrove.

When the players walked onto the field, it was what brought the peace and quiet back to the situation.” The following is a quote from Mike Hargrove: “I recall going in off the field and waiting in the clubhouse for three or four hours after the game had ended.” I’m not sure how long it was, but I do recall that we all left together and boarded buses under the protection of the police officers on duty.

  • They took us up to the old Hollenden House, where we remained, and we were instructed not to leave our rooms until noon the next day, which was the following day.
  • Bonda, the team’s president, convened a meeting the next morning.
  • Is there a way for us to take advantage of this and convert it into something positive?
  • As a substitute, Bonda dispatched York and Fazio to Milwaukee to see how the Brewers celebrated their annual beer night.
  • Jackie York: “We went back over it again.
  • We went ahead and did it.
  • “I’m not pleased with what it accomplished.” “I don’t think of it as a black eye at all,” Carl Fazio says.
  • No one who was questioned for this report had any recollection of the game.
  • Located in Ft.
  • Oscar Gambleis died in Montgomery, Alabama, after a long battle with cancer.

Mike Hargrove works as a special advisor for the Cleveland Indians baseball franchise. Paul Tepley is a photographer that resides in the city of Lakewood, Ohio. Jackie York works as a district development marketing manager at Playhouse Square in the Cleveland suburb of Shaker Heights.

Ten Cent Beer Night

In all, only 25,134 people were in attendance when the events of June 4, 1974, unfolded at Cleveland Municipal Stadium, but the evening provided a wealth of material for “I was there” stories that have been rehashed in bars, barber shops, and backyard barbecues ever since, just before Richard Nixon was forced from the White House. It all came down to “Beer Night,” a promotional event that offered 10-cent brews, and the Cleveland Indians forfeiting their game against the Texas Rangers after a mob of drunken fans stormed the field and had to be repelled with bats.

  • Because of this, it has become legendary in Cleveland, with t-shirts commemorating Ten Cent Beer Night being worn with pride by locals.
  • The benefit of hindsight was not available on that unforgettable Tuesday night at the old Cleveland Municipal Stadium.
  • We were bound and determined to do everything we could to promote the team, special events, promotions, and the overall ballpark experience in any way we possibly could.
  • For the remaining 80 home games, that amounted to 540,000 people, or less than 7,000 people per game.
  • Marketing and promotions were ramped up to 110% under the direction of team President Ted Bonda.
  • As Carl Fazio puts it: “If we were to fail, it wouldn’t be because we didn’t try anything.” Three Beer Nights were planned for the season, one in each of June, July, and August — a total of three events.
  • In fact, cheap beer nights were being held without incident in Cleveland and throughout the league at the time of this writing.
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“It was a perfect storm of events,” Carl Fazio says.

FIRST BASEMAN MIKE HARGROVE of the Texas Rangers Between 1974 and 1978, Milt Wilcox was pitching for the Indians when he attempted to hitLenny Randle.

When Wilcox came over to field it, Lenny ran right over him, resulting in an all-out brawl.

Even before the Rangers arrived in Cleveland, the city’s supporters were in high spirits, and that was before a sip of the 3.2-percent Stroh’s beer had been sipped.

25134 spectators poured through the doors on June 4, 1974, about twice as many as the average attendance for the faltering team at the time.

As Jackie York put it, “You recognized some familiar faces as the years went by.” “This wasn’t your typical group of individuals.” Fans may purchase up to six cups of beer at a time during the Ten Cent Beer Night offer, with no restriction on the number of trips any consumer could make throughout the campaign.

  1. At the start of the game, the temperature was 82°.
  2. “It was a stinkin’ hot, humid night, and you just had a sense things weren’t going to turn out well,” recalls Paul Tepley, a Cleveland Press photographer from 1962 to 1982.
  3. In other words, it had all the ingredients for a disastrous night.” Fans in the stands lit fireworks and threw smoke bombs before and during the game, which was broadcast live on ESPN.
  4. We were in for a wild ride!
  5. An infielder came onto the field and raced onto second base as Grieve circled the bases.
  6. The audience erupted in applause as additional supporters, suitably greased and daring, sprang from their seats and dashed over the field as police closed in on them from every direction.
  7. “The police officers are overweight, older men with billy clubs, walkie-talkies, and pistols strapped to their waistbands,” Carl Fazio explains.

Meanwhile, here are these 19-year-old kids who can turn on a dime, while these older men who are carrying all of this equipment are struggling to keep up with them, and the crowd began to laugh at the law enforcement officers.

“It was largely between innings, but it was going on the entire game,” says OSCAR GAMBLECleveland Indians designated hitter/outfielder from 1973 to 1975: When Hargrove joined the game in the bottom of the fifth inning, the Rangers were up 3-1.

They came back from a five-run deficit in the bottom of the sixth to cut the deficit to five runs.

‘I’m willing to guess that I had five or ten pounds of hot dogs hurled at me when I was at first base,’ says Mike Hargrove.

“We were just trying to keep a lid on things, hoping that the game would be done and that we would be able to get out of there before something horrible happened,” Carl Fazio explained.

With two outs and the tying run on second, four consecutive hits and a sacrifice fly knotted the game at 5.

Burroughs was knocked to the ground during the altercation.

“Someone raced out on the field toward Jeff Burroughs, their right fielder, and both benches were cleared,” Oscar Gamble said.

In this case, it occurred along the right-field line, and the Indians’ dugout was situated along the first-base line, while the Texas dugout was situated along the third-base line.

I continued walking and, at one point, I was about 30 yards away from the right-field bleachers when I heard this clatter as I was moving forward.

When it hit the ground, it was approximately six feet to my right.” After taking a folding chair to the head, Indians relief pitcher Tom Hilgendorf had to be carried off the field.

He declared the game a forfeit win for Texas after the score was knotted at 5-5.

Regardless, that is my own viewpoint.

On our way back, we stopped for gas.

And he was not going to sit around and wait for it to occur.

“It was the players, not the police officers,” Carl Fazio stated.

I’m not sure how long it was, but I do recall that we all left together and boarded buses under the cover of police officers.

Police were reportedly stationed in the lobby throughout the night,” I was informed.

The following is an excerpt from Carl Fazio’s book: “Ted’s immediate thought was, ‘Ok, this was clearly a bad disaster.'” ‘How can we use this to our advantage and make it into something positive?’ The meeting’s main focus was on exactly this topic.

The Brewers’ beer night was a success, so Bonda sent York and Fazio to Milwaukee to observe.

“We went back over it again,” Jackie York says.

With that promotion, I’m pleased with myself.

“I don’t think of it as a black eye at all,” Carl Fazio said about the incident.

Neither of the people contacted for this tale had any recollection of that particular sporting event.

Located in Ft.

Oscar Gambleis died in Montgomery, Alabama, after a long battle with a lung condition.

A special advisor with the Cleveland Indians, Mike Hargrove is a former player. Lakewood, Ohio-based photographer Paul Tepley is a member of the American Society of Photographers (ASA). Cleveland’s Playhouse Square is managed by Jackie York, who is the district development marketing manager.


However, a bench-clearing riot between the Cleveland Indians and the Texas Rangers during the teams’ previous game at Arlington Stadium in Texas had left some Indians supporters with a vengeance against the Rangers. When the Rangers’ Tom Grieve was intentionally walked in the bottom of the fourth inning, it set the stage for a Lenny Randle single to bring the game to a close in Texas. With one out, the following hitter hit a double play ball to Indians third baseman John Lowenstein, who stood on the third base bag to retire Grieve and threw the ball to second base, but Randle interfered with the play by sliding hard into second baseman Jack Brohamer.

  • Randle was ultimately successful in laying down a bunt.
  • Randle was punched in the face by Indians first baseman John Ellis, and both benches emptied as a result of the fight.
  • The game was neither stopped or forfeited, and no players from either side were expelled, resulting in a 3–0 victory for the Rangers.
  • Additionally, on the day of the game, The Plain Dealer published a cartoon depicting Chief Wahoo clutching a pair of boxing gloves with the phrase, “Be prepared for anything.”

Issues from the beginning

Despite the fact that the incident in Texas occurred only six days earlier, the Cleveland Browns’ “Ten Cent Beer Night” promotion brought 25,134 people to Cleveland Stadium for their Tuesday night game (which was twice the number expected). The Rangers jumped out to an early 5–1 lead. Meanwhile, the drunken audience became more and more disorderly during the course of the game. Early in the game, Cleveland’s Leron Lee delivered a line drive to the stomach of Texas Rangers pitcher Ferguson Jenkins, causing Jenkins to fall to the ground.

  • Hit ’em with it once again!
  • More difficult!” As Grieve hit his second home run of the game, a woman dashed out to the Indians’ on-deck circle, flashing her breasts, while a nude guy dashed to second base.
  • As the game proceeded, more and more supporters poured onto the pitch, causing chaos and disruption.
  • As a result of their protest, the Rangers were forced to abandon the game when Lee was declared safe on a tight play at third base, spiking Jenkins in the process with his cleats and causing him to leave the game.
  • Someone threw ignited firecrackers into the bullpen of the Texas Rangers.

The riot

As soon as the Indians were able to pull even in the game, a 19-year-old fan named Terry Yerkic charged onto the field and attempted to take Texas outfielder Jeff Burroughs’ cap. Burroughs stumbled as he came face to face with the fan. Texas manager Billy Martin ran onto the field, accompanied by his players, some of whom were holding bats, believing Burroughs had been attacked by his own team. Intoxicated supporters (some armed with knives, chains, and clubs fashioned from pieces of stadium seats that they had broken apart) poured onto the pitch, while others flung bottles from the stands as they rushed the field.

Knowing that the Rangers’ lives were in danger, Cleveland manager Ken Aspromonte ordered his men to get bats and assist the Rangers, inadvertently hitting the team’s own fans as they did so.

Hargrove had to confront another rioter on his way back to the Texas dugout after he had subdued one in a fistfight with one of them.

The teams retreated into their own clubhouses and locked the doors behind them.

Rioters hurled a diverse assortment of objects, including cups, pebbles, bottles, batteries from radios, hot dogs, popcorn canisters, and folding chairs, among other things.

He was also a victim of the rioters, as one of them assaulted and injured his head with a piece of a stadium seat and another sliced his hand with a rock hurled from the crowd.

For the next 20 minutes, there was rioting.

According to Tait, “This is an utter disaster.” The Cleveland Police Department was ultimately called in to restore order, and nine supporters were arrested.

The umpires, according to Cleveland general manager Phil Seghi, were to blame for the team’s loss of control.

In the following “Beer Night” campaign, which took place on July 18, 1974, 41,848 people showed up to enjoy beer at the reduced price of 10 cents each cup. However, there was a restriction of two cups per person at the discounted price at the time.

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